"SCANIMAL", (a compound word formed by combining "SCAN" and "ANIMAL") represents a dedicated application designed for scanning insects, animals, and plants. Through this application, users gain the ability to explore and learn about diverse creatures while also discovering new varieties of plants.
Through the "SCANIMAL" application, users can scan and discover living creatures. As they scan, users accumulate points that advance them through the ranks, ultimately allowing them to attain the title of "naturalist." The application encourages users not to limit their scanning to existing species in its database, as it cannot encompass every species in nature. Users are encouraged to upload new species they discover, enabling others to scan the creature and learn about its whereabouts and details, including rarity and potential danger.
"SCANIMAL" can also take transaction fees on purchases and sales within the app through collaborations with animal rights organizations, for example: buying a "Save the Turtle" bracelet or making a donation against deforestation.
After scanning, the user will receive all the details about the specimen they scanned and will also earn a tag and points, encouraging them to continue exploring and researching new species of plants/animals. Since there are countless plant species, and if the information is not accurate (as it may be user-inputted), the user can add a comment at the end of the page about any errors they found.
Beyond the information about the found specimen that will be presented, the user can discover where else this specimen has been found worldwide through an interactive map that will be accessible as they scroll through the screen.
Other options available to the user include the "Community" feature, where they can find forums and consult with "nature researchers" about species they found, share with other users in the app a photo of a plant they found but couldn't scan to learn more about it through the help of other app users.
There are competing apps in the market for the application I described and designed, but most of them are not user-friendly, leaving users confused about how to use them. The app I proposed is simple, easy, and importantly, just as effective for users of all ages.
Typography, Colors and Branding
I have chosen three primary colors: green, white, and dark gray.
These colors complement each other well, with green serving as the dominant color to reflect the app's nature-centric theme.
OUTFIT
BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
#22C187
#3B455A
#FFFFFF
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